Huck Magazine: Knowledge-sharing over profit-making

In July 2014, Huck Magazine featured Bamboo Bicycle Club in its Working Artisans' Club series — a project with O'Neill celebrating European makers working at the meeting point of craft, sustainability and community.

Writing from the workshop in Hackney Wick, Huck set out how founders Ian McMillan and James Marr had built the club around teaching rather than selling:

"Bamboo Bicycle Club follows a niche-manufacturing business model that prioritises knowledge-sharing over profit-making retail, charging for workshops and kits rather than pre-made products."

And on what the founders were really after:

"For Ian and James, it's not about shifting units but sharing the enjoyment and satisfaction that comes from pedalling along on your own handcrafted machine."

Photography by James Cannon.

Read the original: Bamboo Bicycle Club — Huck Magazine (Huck HQ, 15 July 2014)

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Note: this coverage also appears on the BBC blog as "The Bamboo Bicycle Club making sustainable cycling accessible". Both posts refer to the same single Huck article (15 July 2014); this is the canonical version.